Post by arfanho7 on Feb 22, 2024 3:23:58 GMT -5
So there was a lot of debate in the country certainly from the politicians about whether we really needed that. And even more recently when Pepsi came back you heard many people saying “Silicon chips yes potato chips no.” Q When did India become more of a business friendly country especially for advertising A That changed with the opening of the economy in the s. Two things happened.
All these global companies came back which helped the advertising industry. And the economy grew which meant the middle class grew rapidly. The Indian middle class is huge you are talking about million people. As the middle class grew with large disposable income and these foreign brands returned America Cell Phone Number List it pushed the local brands to improve their quality and services. Competition rose and consumers benefitted. Q So at this very fortunate time Ranjan Kapur comes back to head O M’s India operations. He had been serving in the very successful Singapore office but O M India headquartered in.
Mumbai was not so successful ranked as the fourth largest firm in the country and heading toward number five. In pretty short order he built it into the top agency in the country. major things. One there was a bit of a myth within his company that “we aren’t big but we are very creative.” Somehow being big and being creative were considered to be at the opposite ends of the spectrum. He challenged that assumption. Why can’t big companies also be creative That was the first mindset he changed.
All these global companies came back which helped the advertising industry. And the economy grew which meant the middle class grew rapidly. The Indian middle class is huge you are talking about million people. As the middle class grew with large disposable income and these foreign brands returned America Cell Phone Number List it pushed the local brands to improve their quality and services. Competition rose and consumers benefitted. Q So at this very fortunate time Ranjan Kapur comes back to head O M’s India operations. He had been serving in the very successful Singapore office but O M India headquartered in.
Mumbai was not so successful ranked as the fourth largest firm in the country and heading toward number five. In pretty short order he built it into the top agency in the country. major things. One there was a bit of a myth within his company that “we aren’t big but we are very creative.” Somehow being big and being creative were considered to be at the opposite ends of the spectrum. He challenged that assumption. Why can’t big companies also be creative That was the first mindset he changed.