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CONNECTED CONSUMER EXPERIENCE Consumer experience is at the center of digital transformation initiatives. On average, each organization uses 900 applications and this makes it very difficult to offer a "connected experience" to consumers, who instead have high expectations in their multi-channel purchasing processes and want a uniform and personalized experience at any time and place: 74 % believe that companies should understand their expectations and needs. 2. DATA-DRIVEN BUSINESS Data analysis is the heart of digital transformation: 

it is necessary to improve the customer experience, streamline and optimize processes, accelerate the launch of new products and services. 83% of IT managers believe that breaking down data silos improves Mobile Phone Number business performance. 3. ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING Companies are increasingly investing in AI-based solutions to improve and personalize services for customers, reduce human errors, increase productivity, and have  solutions lies above all in the data with which they are fed. The research predicts a 95% growth in AI adoption by 2020, based mainly on machine learning applications, automation of simple operations and the introduction of chatbots.

Additionally, more than 67% of large organizations now have a Chief Data Officer (CDO). Moving forward , companies are not only ensuring that they comply with laws that have already been enacted, but also that they are prepared for laws that are currently in the pipeline; addressing regulations as they are released is not sustainable. Instead, companies should develop their strategy to ensure data privacy, with a level of flexibility to adapt to new regulations. Likewise, website security is also becoming increasingly important. In 2019 alone, there were over 3,800 data breaches within organizations.